Three C's - Community, Character, and Civility
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Character - demonstrates honesty; keeps commitments; behaves in a respectful manner; displays trustworthiness.

Community - develops good rapport with key elements of the community; promotes citizenship which includes civic virtues and duties that prescribe how one should behave as part of a community.

Civility - open to others' ideas and opinions; courteous when speaking to others; considerate of the feelings and
thoughts of others; tolerant

Source: Stephanie Driver 3 C's Scholarship Guidelines and Procedures
http://www.uco.edu/foundation/scholarshipsandawards/documents/3CsScholarshipApplication2009.pdf